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        • Centennial Institute at Colorado Christian University works to enhance public understanding of the most important issues relating to faith, family, and freedom.

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  • Home
  • About
        • About Us
        • Centennial Institute at Colorado Christian University works to enhance public understanding of the most important issues relating to faith, family, and freedom.

        • Staff & Fellows
        • Meet our team of public policy professionals and issue experts, working to uphold faith, family, and freedom as the keys to America’s future.

        • Programs
        • We offer a series of programs designed to support civil discourse by bringing forward clear and thoughtful ideas from our state and nation’s thought leaders.

  • Publications
        • Centennial Review
        • Each quarter in Centennial Review, we publish essays on the fundamentals of a free and just society, adapted from speeches given by leading voices at our think tank or in the CCU community. Read this month’s Centennial Review to find out what we’re discussing.

        • Latest Reviews

        • Fall 2026
        • Summer 2026
        • Spring 2026
        • Policy Briefs
        • As Colorado Christian University’s think tank, we draw on the expertise of CCU Faculty, Centennial Institute Fellows, and other skilled policy analysts to provide background and recommendations on current issues facing policymakers in Colorado and the nation.

        • New Policy Briefs

        • Christian Reflections on Christian Nationalism
        • American Marxism Book Review
        • America, Critical Theory, and Social Crisis
        • 1776 Blog
        • Read the latest writings and analyses from Centennial Institute staff and fellows on important state and national issues.

  • Events
        • Western Conservative Summit
        • The Western Conservative Summit (WCS) has become the largest gathering of conservatives in the Western United States and the signature event of the Centennial Institute at Colorado Christian University. Read More

        • Issue Forums
        • Our monthly Issue Forums offer the opportunity for some of the top thought leaders to CCU’s campus to speak on the major issues facing our state and nation.Read more.

        • Young Christian Conservatives Leadership Conference
        • The Young Christian Conservatives Leadership Conference offers students, ages 16-20, the unique opportunity to be exposed to the nation’s most-pressing issues and learn how to impact the culture in support of Faith, Family, and Freedom. Read more.

  • Media
        • Press Releases
        • The Centennial Institute’s staff and fellows actively speak into the issues of the day. Learn about our latest announcements and projects here.

        • Podcasts
        • The Centennial Institute speaks into major issues through podcast interviews with some of the top thought leaders in the state and nation.

        • Videos
        • The Centennial Institute regularly posts videos on our YouTube channel. Watch our live stream or catch up on videos of past events here.

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Middle America loves Wal–Mart, even if the left doesn’t

  • By Bela Franklin

It is increasingly rare to find a report in the media that shows America’s largest employer, Wal–Mart, or any large corporation for that matter, in a positive or even neutral light. A loud minority have waged a cultural and public war against Wal–Mart, referring to and viewing it as an evil corporation, a burden on the economy, and even an oppressor of the lower class. But these viewpoints are erroneous and have been disproved by multiple studies showing that Wal–Mart’s existence is favorable to our country as a whole, while also providing benefits to millions of individuals, especially to those within the lower class.

Despite what is shown in the mainstream media, Wal–Mart has gained the approval of the majority of Americans by being a consistently affordable supplier, employing well over one million Americans—thereby increasing their purchasing power and (through its prosperity) improving the United States and its economy as a whole.

Peering through the lens offered by the left, one would observe the selective exposés paired with ‘evil’ smiley stickers, and easily fall under the assumption that all level-headed Americans must despise Wal–Mart. However, the not so convenient truth that liberals ignore is that the majority of Americans approve of this supposedly cancerous corporation. A Rasmussen poll in 2006 found that 69% of the adult American public have favorable views of Wal–Mart; this indicates that the vast majority of Americans enjoy the benefits of the low prices and convenience that Wal–Mart provides.

A widely accepted criticism of Wal–Mart is the alleged mistreatment of the corporation’s employees, yet when the Rasmussen survey sample is narrowed to include only employees and family members of Wal–Mart employees, the favorable ratings increase to nearly 80%. Wal–Mart’s employees are satisfied with their jobs at a rate far above the national average—47% of working Americans have favorable views of their employers as reported by Jenna Bryner of LiveScience.com. Clearly Wal–Mart is well loved, despite poor PR, because of its continued offering of excellent shopping and employment experiences.

The oft publicized notion that Wal–Mart is damaging low income workers, families and communities across America is equally ludicrous. Wal–Mart is the world’s single largest private employer, giving jobs to nearly two million people. This alone challenges any notion that Wal–Mart might harm mid to low income people, as they provide these people with the wages used to feed their families and pursue their dreams.

Speaking of mouths to feed: It is estimated that the lowest quintile of American households spend 26% of their income on groceries. Wal–Mart’s food division posts an average of a 25% discount compared to other large supermarket chains; this percentage saved “is equivalent to a 6.5% boost in household income” through savings, says Slate. The aforementioned Rasmussen report also reveals that “lower and middle income Americans are more likely to have a favorable view of Wal–Mart than upper income Americans”, which suggests again that Wal–Mart does indeed benefit the lower and middle class.

Too often in today’s culture, ‘wealth envy’ hardens society’s views of the successful. However, even giving consideration to of this growing sociological trend it seems odd that a company as universally beneficial as Wal–Mart might be hated. Because Wal–Mart has been able to succeed, they are now in the position to give generously to various charities and community development programs. Wal–Mart has given over two hundred and seventy million dollars within the US, making it the “country’s largest donor of cash,” says an AP dispatch.

Wal–Mart can also be credited with much of the economic dominance that all of America has enjoyed over the past fifteen years, as Wal–Mart and corporations of its breed account for a large portion of our international financial activity. Harvard economics professor Kenneth Rogoff claims that “together with a few sister ‘big box’ stores (Target, Best Buy, and Home Depot), Wal–Mart accounts for roughly fifty percent of America’s much vaunted productivity growth edge over Europe during the last decade.” It is difficult to imagine the privileges and luxuries we as American’s would be forced to relinquish if Wal–Mart and its parallels were to be disbanded.

Thanks to innovation and resourceful development, Wal–Mart has been able to grow into a thriving corporation that serves as a haven for many Americans who rely on the company for its affordability, valued employment, and its advantageous affects on America as a whole especially the lower and middle classes. With growing volatility in the economy we should be thankful for corporations like Wal–Mart, which afford us so much for so little. Their originality has granted America several luxuries we have grown accustomed to, while demanding no sacrifice in return.

If Wal–Mart were to part from its current ways of operation, the nationwide effects on Americans would be difficult to stomach. For the lower twenty percent the fall of Wal–Mart would effectively mean a 6.5% pay cut, while the adverse effects would ripple throughout the rest of America in varying ways. It is easy to demonize a company with such incredible wealth and accomplishment; however, it is important to not be consumed by resentment or envy towards the triumph of others. We must, instead, view the accomplishments of our fellow Americans in a positive way, using their success as inspiration for our own pursuits.

For Media Inquiries:
Resonant Strategies for Centennial Institute

Contact: press@resonantstrategies.co
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Centennial in the News

The Priceless Gift Marco Rubio Just Gave to the Next Generation of Americans, by Greg Schaller, Centennial Institute Director
Tocqueville’s Warning for the New Right, by Greg Schaller, Centennial Institute Director
The Slippery Constitutionality of Open Primaries, by Rob Natelson, Senior Fellow in Constitutional Jurisprudence
A Constitution Day Roadmap For The Supreme Court And How To End The Administrative State, by Rob Natelson, Senior Fellow in Constitutional Jurisprudence
The Conservative Movement Needs a Reckoning, Not a Revolution, by Greg Schaller, Centennial Institute Director
When Western Civilization Forgets Honor, by Greg Schaller, Centennial Institute Director
This Wasn’t About Conversion Therapy – It Was About Free Speech, by Dr. Mark Mayfield and Dr. Megan Cannedy, Centennial Institute Faculty Fellows
America’s 250th Anniversary Is The Perfect Time To Resurrect Our Slain Statues, by Greg Schaller, Centennial Institute Director
War In The Land Of Jesus Shows Us Why Easter Matters, by Dr. David Murphy, Centennial Institute Faculty Fellow
Pelosi Isn’t Alone – Congress is a Trading Floor, by Jaimie Erker, Centennial Institute Director of Communications

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